I help organizations build for, speak to, and understand creatives
Whether they’re musicians, writers, or artists of any kind, my 20 years of experience at the intersection of creativity and technology means I’m the best person to help organizations develop products and services that authentically connect with creatives and their needs.
What I Do
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What I Do: Engage with creative professionals to uncover their biggest pain points, routines, and ambitions.
Why It Matters: These insights form the foundation for everything you do, making sure you are solving problems that truly matter to creatives.
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What I Do: Help shape the vision for your product or service, defining objectives, milestones, and priorities based on what creatives need most.
Why It Matters: By aligning your roadmap with genuine user feedback, you lay the groundwork for effective, meaningful innovation.
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What I Do: Translate your mission and product benefits into an authentic narrative that speaks the same language as its target creatives.
Why It Matters: Storytelling isn’t just marketing; it’s how you build trust, spark interest, and foster long-term loyalty among creative audiences.
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What I Do: Test key assumptions with real creative users, refine features, and confirm there’s a genuine market need for your offering.
Why It Matters: By validating early and often, you minimize costly missteps and ensure your solution remains grounded in what creators actually want.
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What I Do: Help teams establish sentiment and engagement baselines, assisting internal teams and stakeholders in building a shared language with your creative users.
Why It Matters: Building a clear picture of user sentiment and engagement enables data-driven strategies, fostering stronger connections with creative professionals and more impactful outcomes.
Why work with me
My background uniquely positions me to understand and bridge the gap between creatives and the tools and services that support them.
As a musician, writer, and tech executive, I bring a rare combination of skills and perspectives to the table, which allows me to craft solutions that genuinely address the needs of creative professionals, inspire creativity, and foster engagement. Working with me means gaining a partner who deeply understands creative audiences and the dynamics of both service and product development.
Ready to Build for Creatives?
If you’re developing a new product, launching a service, or looking to re-energize your offerings for creatives, let’s chat. Together, we’ll tap into genuine user insights, craft an inspiring brand story, and pinpoint your ideal creative audience—ensuring your tools and services stand out and resonate in a crowded market.
COnsulting clients
“Brooke did a series of interviews or focus groups and analyzed the feedback to help us improve the Portland Book Festival printed guide. After consulting with our staff, she formulated insightful questions for the survey participants, conducted the in-person interviews, and presented her findings to us. The presentation was informative and easy to understand, and she took the time to really walk through the feedback with us. Her analysis and presentation immediately influenced this year's printed guide in hugely positive ways. I am so grateful that Brooke contributed her time and talent to Literary Arts and to Portland Book Festival, and would absolutely work with her again and highly recommend her to others.” - Amanda Bullock, Literary Arts and Portland Book Festival